Lead Performance Marketing Specialist
1 day ago
Saadaa is a direct-to-consumer lifestyle brand that advocates for simplicity and better basics. Our mission is to make high-quality products accessible to everyone, while promoting a simpler way of living.
We have achieved significant growth, moving from a small garage to a team of over 100 people in just 3.5 years. We are now one of the top 1% Shopify stores in India, with industry-leading benchmarks.
So, what sets us apart? We focus on making the basics heroes of our brand, offering only 10 carefully curated styles. This unconventional approach has not only been successful but also profitable. Our philosophy is centered around focusing on what's important and letting go of the rest.
Our Vision
We believe that life is simple, and people often get caught up in unnecessary complexities. At Saadaa, we aim to change this by providing better basics and promoting a more straightforward approach to living.
What We Offer
A team of empathetic problem solvers who share your passion for simplicity and quality
The right compensation for your skills and experience
Growth opportunities to become a leader in the industry
An chance to drive meaningful impact through our products
A culture of continuous learning and professional development
Freedom to explore, fail, and learn in a supportive environment
Job Description
We are seeking an enterprising individual to lead our performance marketing division. As a Lead Performance Marketing Specialist, you will be responsible for developing and executing performance marketing campaigns across multiple channels, including paid search, social media, email, and display.
Key Responsibilities:
- Develop and execute performance marketing campaigns to drive revenue growth
- Analyze campaign performance and adjust strategies to improve results
- Collaborate with cross-functional teams to align on campaign goals and strategies
- Manage budgets and optimize spending to maximize ROI
- Stay up-to-date on industry trends and leverage new opportunities to drive growth
- Use data and analytics to make informed decisions and measure campaign success
- Develop reports and presentations to communicate campaign results to stakeholders
Requirements
To succeed in this role, you will need:
- 5+ years of experience in performance marketing
- Educational background in Computer Science, Business Intelligence, or Data Science (preferred)
- Strong experience in managing and optimizing paid search, social media, email, and display campaigns
- Proficiency in marketing analytics and attribution tools like Google Analytics, AdWords, and Facebook Ads
- Excellent project management skills and ability to work cross-functionally
- Strong communication and presentation skills
- Ability to work in a fast-paced, data-driven environment
Why Join Us?
If you're passionate about simplicity, quality, and driving meaningful impact, then join our team at Saadaa. You'll be part of a dynamic and supportive environment where you can grow professionally and personally.
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