Performance Marketing Specialist

4 days ago

India Avo Automation Full time

About us

Avo Automation is an industry-leading test automation platform dedicated to revolutionizing how businesses approach software quality. Emerging from stealth mode in late 2020, we have focused on transforming the way organizations think about software quality. Our AI-driven, no-code platform delivers continuous quality assurance across key business processes and supports over 200 technologies. With efficient test data management and machine learning capabilities, our platform enables teams to enhance quality, conduct efficient data validation, and reduce time to market.

Overview

We are seeking a seasoned Campaign Specialist to join our Digital Marketing Team. This role will report to the Digital Marketing Lead and will be instrumental in driving our paid search and LinkedIn paid social campaigns. The ideal candidate will have a proven track record in the B2B SaaS industry and a deep understanding of digital marketing strategies and tools. The Senior Campaign Manager will collaborate closely with sales, product, and marketing teams to achieve revenue goals.

Responsibilities

  • Develop, execute and optimize comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
  • Utilize advanced targeting and segmentation strategies to reach the right audience at the right time.
  • Conduct in-depth market research and competitive analysis to identify target segments and campaign opportunities.
  • Define campaign objectives, KPIs, and budgets aligned with business goals.
  • Oversee campaign planning, scheduling, and resource allocation across various channels (digital, email, social media)
  • Collaborate with content, design, and demand generation teams to create compelling campaign materials.
  • Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.
  • Analyse campaign performance metrics to measure ROI and optimize campaigns for maximum impact.
  • Identify trends and customer insights to inform future campaign strategies.

Qualifications

  • Bachelor's degree in marketing, business, or a related field.
  • 4+ years of experience in B2B marketing, with a focus on SaaS or technology industry.
  • Proven track record of successful campaign development and execution in PPC and LinkedIn paid social campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decision.
  • Excellent understanding of digital marketing metrics and KPIs.
  • Experience with marketing tools and platforms (HubSpot, ServiceBell, SEMrush, etc.) and CRM systems.
  • Proficiency in data analysis and reporting tools (Google Analytics, Salesforce, etc.).
  • Strong communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.

Desired Skills

  • Experience with account-based marketing (ABM) strategies.
  • Advanced certifications in Google Ads and LinkedIn Marketing Solutions.
  • Experience with marketing analytics and attribution modelling.
  • Understanding of sales and customer success processes.

Why Join Avo Automation

  • We've been certified as a Great Place to Work for the year 2024.
  • Be part of a forward-thinking company that values innovation and creativity.
  • Collaborate with a talented and dedicated team of professionals.

  • Performance marketing specialist

    2 weeks ago

    India Healeo Nutrition Full time

    Job description:- Location: Work-from-home Working Days & Hours: Monday to Saturday, 9:00 am to 6:00 pm Salary: 30,000 INR per month Job Overview:- We are seeking a highly skilled and experienced Freelance Performance Marketing Specialist to join our team on a project basis. The ideal candidate is a motivated self-starter with a proven track...

  • Performance Marketing Specialist

    4 weeks ago

    india Healeo Nutrition Full time

    Job description:-Location: Work-from-homeWorking Days & Hours: Monday to Saturday, 9:00 am to 6:00 pmSalary: 30,000 INR per monthJob Overview:-We are seeking a highly skilled and experienced Freelance Performance Marketing Specialist to join our team on a project basis. The ideal candidate is a motivated self-starter with a proven track record in managing...

  • Performance Marketing Specialist

    4 weeks ago

    India Healeo Nutrition Full time

    Job description:-Location: Work-from-homeWorking Days & Hours: Monday to Saturday, 9:00 am to 6:00 pmSalary: 30,000 INR per monthJob Overview:-We are seeking a highly skilled and experienced Freelance Performance Marketing Specialist to join our team on a project basis. The ideal candidate is a motivated self-starter with a proven track record in managing...

  • Performance Marketing Specialist

    4 weeks ago

    India Healeo Nutrition Full time

    Job description:- Location: Work-from-home Working Days & Hours: Monday to Saturday, 9:00 am to 6:00 pm Salary: 30,000 INR per month Job Overview:- We are seeking a highly skilled and experienced Freelance Performance Marketing Specialist to join our team on a project basis. The ideal candidate is a motivated self-starter with a proven track record in...

  • Performance Marketing Specialist

    4 weeks ago

    india Healeo Nutrition Full time

    Job description:- Location: Work-from-home Working Days & Hours: Monday to Saturday, 9:00 am to 6:00 pm Salary: 30,000 INR per month Job Overview:- We are seeking a highly skilled and experienced Freelance Performance Marketing Specialist to join our team on a project basis. The ideal candidate is a motivated self-starter with a proven track record in...

  • Specialist - Performance Marketing

    2 months ago

    india Chegg Inc. Full time

    Role: Specialist - Performance Marketing Location: New Delhi How we work as a team We live by some values, which guide how we work together as a global team. Our team members are encouraged to share their thoughts and feedback honestly, be outspoken and humble. We value diverse perspectives and strive to create an environment where everyone feels...

  • Specialist - Performance Marketing

    2 months ago

    india Chegg Inc. Full time

    Role: Specialist - Performance Marketing Location: New Delhi How we work as a team We live by some values, which guide how we work together as a global team. Our team members are encouraged to share their thoughts and feedback honestly, be outspoken and humble. We value diverse perspectives and strive to create an environment where everyone feels...

  • Digital Marketing Specialist

    4 weeks ago

    India Outsourced IN Full time

    About Performance Ads Specialist Role:At Outsourced, we're seeking a skilled Performance Ads Specialist to enhance our marketing efforts and drive results. As a key member of our team, you'll be responsible for managing and optimizing performance-based ad campaigns across various platforms.Key Responsibilities:Create, manage, and optimize performance ad...

  • Banisoft Digital Marketing | Search Engine Optimization Specialist | india

    4 days ago

    india Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable objectives to...

  • Banisoft Digital Marketing | Search Engine Optimization Specialist | india

    4 days ago

    india Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable objectives to...

  • Search Engine Optimization Specialist

    4 days ago

    India Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable...

  • Marketing Specialist

    4 weeks ago

    India The Face Shop India Official Full time

    About The Face Shop India OfficialJob Title: Marketing SpecialistWe are seeking a skilled Marketing Specialist to join our team at The Face Shop India Official. As a Marketing Specialist, you will be responsible for creating and implementing effective marketing strategies to promote our brand and products.Key Responsibilities:Social Media Management: Develop...

  • Sales Performance Specialist

    3 weeks ago

    India Healthify Full time

    Job OverviewWe are seeking a seasoned Sales Performance Specialist to join our team at Healthify. This individual will be responsible for driving sales growth by converting leads into paying customers.Key ResponsibilitiesSales Conversion: Achieve monthly sales targets by converting leads into paying customers.Present, promote, and sell products/services...

  • Marketing specialist

    1 week ago

    India Classic Search Private Limited Full time

    Client - European MNC in the Machine Manufacturing Industry Location of job - Pune Required Years of exp- 1-3 years Education requirements - BE +MBA from Top tier Institutes ( Marketing) Role - Marketing Specialist Role Summary: As a Marketing Specialist, you will be responsible for developing and executing B2 B marketing strategies. You...

  • Performance Marketing Specalist

    2 weeks ago

    india SuperPe Full time

    Overview:SuperPe is seeking an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will have 3-6 years of experience managing large-scale performance marketing campaigns across Google and Meta platforms, with the ability to take full ownership of campaign execution. You will be responsible for managing high-budget...

  • Marketing Specialist

    1 month ago

    india Randstad Enterprise Full time

    purpose of the jobThe Marketing Campaign Specialist is responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2B digital marketing and ABM...

  • Performance Management Specialist

    4 days ago

    India Zyeta Full time

    Zyeta is an integrated workspace design and build services firm that specializes in delivering exceptional workspace interiors that leverage the latest thinking in design, workforce experience, and the environment. With our unique combination of people, process, and technology, we strive to provide our clientele with unparalleled value. We transform...

  • Marketing Specialist

    2 weeks ago

    India Classic Search Private Limited Full time

    Client - European MNC in the Machine Manufacturing Industry Location of job - Pune Required Years of exp- 1-3 years Education requirements - BE +MBA from Top tier Institutes ( Marketing) Role - Marketing Specialist Role Summary: As a Marketing Specialist, you will be responsible for developing and executing B2B marketing strategies .You...

  • Marketing Specialist

    1 month ago

    India Randstad Enterprise Full time

    purpose of the job The Marketing Campaign Specialist is responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2B digital marketing and ABM...

  • Marketing specialist

    1 month ago

    India Randstad Enterprise Full time

    purpose of the job The Marketing Campaign Specialist is responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2 B digital marketing and...