Performance Marketing Specialist
2 weeks ago
About FPL Technologies
">We are a leading technology company based in Pune, India, specializing in innovative solutions for various industries.
Salary: ₹12.5 lakhs - ₹20 lakhs per annum
">About the Role
">We are seeking a highly skilled Performance Marketing Specialist to join our team in Pune (Baner). As a key member of our digital marketing team, you will be responsible for developing and executing high-performing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
The ideal candidate should have 2-3 years of experience in performance marketing, with a strong understanding of attribution tools like Appsflyer or Adjust, as well as hands-on experience with SEO/ASO strategies and tools.
Main Responsibilities
">- ">
- Campaign Planning & Execution">
- Plan, execute, and optimize paid campaigns to drive measurable results and ensure alignment with business goals.">
- Work collaboratively with content and product teams to optimize website and app store presence.">
- Attribution & Analytics">
- Analyze campaign data to identify trends and provide actionable insights to improve ROI.">
- Use platforms like Appsflyer or Adjust to measure campaign effectiveness and ensure accurate attribution.">
- SEO/ASO Optimization">
- Conduct keyword research, competitor analysis, and implement best practices for SEO and ASO to improve organic reach and downloads.">
- Cross-Functional Collaboration">
- Collaborate with analytics teams to build dashboards and reporting tools for campaign performance.">
- Partner with product, content, and creative teams to ensure seamless execution of campaigns and alignment with brand guidelines.">
- ">
Requirements
">- ">
- 2-3 years of experience in performance marketing across Google Ads, Meta Ads, and LinkedIn Ads.">
- Proficiency in attribution tools like Appsflyer or Adjust.">
- Hands-on experience with SEO and ASO strategies and tools.">
- A strong track record in driving user acquisition, engagement, and retention in BFSI, E-commerce, or Gaming domains.">
- Analytical mindset with the ability to interpret data and make data-driven decisions.">
- Familiarity with analytics platforms like Google Analytics, Mixpanel, or similar.">
- Experience with programmatic advertising platforms is a plus.">
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