Performance Marketing Specialist

2 weeks ago


India FPL Technologies Full time

About FPL Technologies

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We are a leading technology company based in Pune, India, specializing in innovative solutions for various industries.

Salary: ₹12.5 lakhs - ₹20 lakhs per annum

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About the Role

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We are seeking a highly skilled Performance Marketing Specialist to join our team in Pune (Baner). As a key member of our digital marketing team, you will be responsible for developing and executing high-performing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

The ideal candidate should have 2-3 years of experience in performance marketing, with a strong understanding of attribution tools like Appsflyer or Adjust, as well as hands-on experience with SEO/ASO strategies and tools.

Main Responsibilities

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  • Campaign Planning & Execution">
  • Plan, execute, and optimize paid campaigns to drive measurable results and ensure alignment with business goals.">
  • Work collaboratively with content and product teams to optimize website and app store presence.">
  • Attribution & Analytics">
  • Analyze campaign data to identify trends and provide actionable insights to improve ROI.">
  • Use platforms like Appsflyer or Adjust to measure campaign effectiveness and ensure accurate attribution.">
  • SEO/ASO Optimization">
  • Conduct keyword research, competitor analysis, and implement best practices for SEO and ASO to improve organic reach and downloads.">
  • Cross-Functional Collaboration">
  • Collaborate with analytics teams to build dashboards and reporting tools for campaign performance.">
  • Partner with product, content, and creative teams to ensure seamless execution of campaigns and alignment with brand guidelines.">
    • ">

Requirements

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  • ">
  • 2-3 years of experience in performance marketing across Google Ads, Meta Ads, and LinkedIn Ads.">
  • Proficiency in attribution tools like Appsflyer or Adjust.">
  • Hands-on experience with SEO and ASO strategies and tools.">
  • A strong track record in driving user acquisition, engagement, and retention in BFSI, E-commerce, or Gaming domains.">
  • Analytical mindset with the ability to interpret data and make data-driven decisions.">
  • Familiarity with analytics platforms like Google Analytics, Mixpanel, or similar.">
  • Experience with programmatic advertising platforms is a plus.">


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