Strategic Marketing Director

3 days ago

Chennai, Tamil Nadu, India beBeeMarketer Full time ₹ 1,80,00,000 - ₹ 2,20,00,000

Transform careers and education by leading our marketing function and accelerating growth in the D2C/B2C space.

Job Description

The ideal candidate will bring deep expertise in EdTech or HRTech, with a strong understanding of consumer behavior, digital channels, and brand building. This role demands a strategic leader who can blend creativity with data-driven decision-making to drive user acquisition, engagement, and retention.

Key Responsibilities:

  • Develop and execute a robust marketing strategy aligned with business goals and user growth targets.
  • Leverage market insights, user data, and competitive analysis to shape go-to-market plans.
  • Build, lead, and mentor a high-performing marketing team across digital, content, performance, and brand functions.
  • Foster a culture of innovation, ownership, and continuous learning.
  • Define and evolve brand identity to resonate with target audiences (students, job seekers, professionals).
  • Ensure consistent brand messaging across all touchpoints and campaigns.
  • Drive customer acquisition through paid media, SEO/SEM, influencer marketing, and partnerships.
  • Optimize conversion funnels and user journeys to improve engagement and retention.
  • Lead digital marketing efforts across web, mobile, and social platforms.
  • Oversee content strategy to support thought leadership, lead generation, and community building.
  • Set and track KPIs across campaigns and channels.
  • Use data to refine strategies, improve ROI, and report performance to leadership.
Required Skills and Qualifications

The ideal candidate should have:

  • A Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 8+ years of marketing experience, with 2+ years in leadership roles in EdTech or HRTech.
  • Proven success in scaling D2C/B2C products and building consumer brands.
  • Deep understanding of digital marketing, performance metrics, and user acquisition strategies.
  • Strong leadership, communication, and stakeholder management skills.
  • Passion for innovation, storytelling, and creating meaningful user experiences.
Benefits

We offer:

  • A mission-driven company transforming careers and education.
  • A high-growth platform with global ambitions.
  • Passionate teams and cutting-edge technologies.
  • Competitive compensation, flexible work culture, and growth opportunities.

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