Director Of Marketing
6 days ago
We are looking for a
strategic and creative marketing leader
to build and scale the global marketing function. This role is for someone who loves combining storytelling with growth marketing and wants to directly impact business growth.
Key Responsibilities
Marketing Strategy & Leadership
- Create and run the company's overall marketing strategy across AI platforms, services, and solutions.
- Define the brand story and position the company as a leader in AI-driven clinical transformation.
- Partner with leadership (CGO & COO) to align marketing efforts with business goals.
Demand Generation & Growth
- Build strong lead generation campaigns across digital, paid media, SEO/SEM, and email.
- Design account-based marketing (ABM) programs to target top pharma, biotech, and medtech clients.
- Work closely with sales to ensure marketing efforts drive qualified leads and revenue growth.
Content & Brand
- Create high-quality content like case studies, whitepapers, and thought leadership pieces.
- Promote innovation in AI and healthcare at industry events and through campaigns.
- Build relationships with media, analysts, and influencers to improve brand visibility.
Team & Operations
- Hire, mentor, and manage a skilled marketing team.
- Set up processes for campaign planning, lead scoring, funnel tracking, and reporting.
- Use tools like HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign Manager.
Cross-Functional Collaboration
- Work with sales, product, and delivery teams for go-to-market (GTM) execution.
- Support new product launches with messaging and campaign plans.
- Collaborate with leadership on sales enablement and strategic campaigns.
Qualifications
- 10–15 years
of B2B marketing experience with
3–5 years in a leadership role
. - Experience in
SaaS, data platforms, or technology services
. - Strong skills in demand generation, ABM, and content marketing.
- Familiarity with marketing automation, CRM, and analytics tools.
- Excellent communication skills and ability to work with executive stakeholders.
- Experience in life sciences, healthcare, or regulated industries is a strong plus.
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