Global Growth Marketing Lifecycle Leader

7 days ago


Gurgaon, Haryana, India ApplyBoard Full time

The Opportunity

The Senior Growth Marketing Lifecycle is responsible for developing and executing a comprehensive lifecycle engagement strategy for ApplyBoard globally.

Main Responsibilities:

  1. Develop and execute an always-on program strategy with clear metrics to activate, engage, upsell, and retain customers.
  2. Monitor and optimize conversion rates, promotional costs, and return on investment (ROI) through data analysis and experimentation.
  3. Plan, develop, and launch multi-channel campaigns, including hypothesis-led experimentation and agile workflow.
  4. Utilize data analytics tools to track key performance metrics, generate reports, and provide insights on campaign effectiveness.
  5. Continuously explore and test new concepts, tools, channels, tactics, and technologies to identify opportunities for growth.
  6. Effectively manage the lifecycle promotional marketing budget, allocating resources across channels based on performance and strategic priorities.

Ideal Candidate Profile:

  • Passionate about EdTech and has 7+ years of experience leading lifecycle, email, CRM, and/or engagement marketing programs in a multi-channel environment.
  • Strong background in marketing automation platforms and exceptional copywriting skills with an eye for great design.
  • Knowledge of CRM systems, attribution models, and lead scoring, with a strong analytical background and ability to draw key insights from quantitative and qualitative data.
  • Entrepreneurial style with high agility, initiative, and creativity.


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