Global Growth Marketing Lifecycle Leader
7 days ago
The Opportunity
The Senior Growth Marketing Lifecycle is responsible for developing and executing a comprehensive lifecycle engagement strategy for ApplyBoard globally.
Main Responsibilities:
- Develop and execute an always-on program strategy with clear metrics to activate, engage, upsell, and retain customers.
- Monitor and optimize conversion rates, promotional costs, and return on investment (ROI) through data analysis and experimentation.
- Plan, develop, and launch multi-channel campaigns, including hypothesis-led experimentation and agile workflow.
- Utilize data analytics tools to track key performance metrics, generate reports, and provide insights on campaign effectiveness.
- Continuously explore and test new concepts, tools, channels, tactics, and technologies to identify opportunities for growth.
- Effectively manage the lifecycle promotional marketing budget, allocating resources across channels based on performance and strategic priorities.
Ideal Candidate Profile:
- Passionate about EdTech and has 7+ years of experience leading lifecycle, email, CRM, and/or engagement marketing programs in a multi-channel environment.
- Strong background in marketing automation platforms and exceptional copywriting skills with an eye for great design.
- Knowledge of CRM systems, attribution models, and lead scoring, with a strong analytical background and ability to draw key insights from quantitative and qualitative data.
- Entrepreneurial style with high agility, initiative, and creativity.
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