Strategic Marketing Director

4 days ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 20,00,000
Job Title: Strategic Marketing Director

We are seeking a highly skilled marketing leader to drive our offline marketing initiatives in Durgapur. The ideal candidate will have hands-on experience in executing above-the-line (ATL) and below-the-line (BTL) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

  • Lead and execute comprehensive marketing strategies to enhance student acquisition and brand visibility in Durgapur.
  • Develop and manage ATL activities such as hoardings, radio promotions, newspaper advertisements, etc.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach programs.
  • Organize and manage seminars and workshops in educational institutions, coordinating with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Monitor campaign performance and optimize for better return on investment.
  • Manage vendor relationships, logistics, and event management for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

Key Benefits:

  • Opportunity to develop strategic marketing plans and execute them effectively.
  • Challenging role with opportunities for growth and development.
  • Collaborative team environment with a focus on customer satisfaction.

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