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Digital Marketing Strategist
1 week ago
About Us
Predicta Digital is a leading digital marketing agency offering a dynamic work environment. We specialize in providing comprehensive online marketing solutions to a diverse clientele.
Job Description
We are currently seeking a skilled, passionate Senior Consultant SEO / PPC to join our growing team full-time. The ideal candidate will have 6+ years of experience working in SEO/PPC and will be proficient in Google Ads, Facebook Ads, and LinkedIn Ads.
Key Responsibilities
- Conduct in-depth keyword research and provide strategic insights for optimized content creation.
- Implement effective on-page and off-page optimization strategies to boost website rankings and visibility.
- Troubleshoot and resolve technical SEO issues to improve site health.
- Audit client websites, formulate SEO strategies, and break down actionable tasks for improvements.
- Write, review, and optimize content to align with SEO best practices.
- Develop detailed content briefs that support both SEO and PPC campaigns.
- Analyze Google Analytics and Search Console data to refine strategies and track SEO progress.
- Collaborate with team members and clients to ensure seamless execution of all SEO initiatives.
PPC Responsibilities
- Manage and optimize PPC campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and more.
- Monitor PPC performance, analyze data, and make data-driven optimizations to maximize ROI.
- Create and maintain engaging ad copy and creatives to drive performance.
- Conduct keyword research for PPC campaigns to ensure maximum impact.
- Use Google Analytics and other tools to track PPC performance and optimize campaigns.
- Work alongside the SEO team to ensure PPC strategies are aligned with overall marketing goals.
What You Bring
- Proven experience in designing and managing digital marketing strategies with a focus on customer acquisition and retention.
- A strong passion for both SEO and PPC, with the ability to quickly learn new tools and strategies.
- Proficiency in Google Ads, Facebook Ads, and LinkedIn Ads.
- Excellent communication and teamwork skills for seamless collaboration with internal teams and clients.
- Familiarity with WordPress and other commonly used CMS platforms.
- Proficiency with Google Analytics, Google Search Console, Google Tag Manager, and Google Optimize.
- Strong organizational skills to effectively manage multiple clients and tasks.
- An understanding of search engine algorithms and ranking factors.
- Strong written and verbal communication skills.
- Experience in copywriting, content creation, and other marketing channels is a plus.
- Familiarity with social media marketing is an added advantage.
- A keen attention to detail and the ability to manage projects with precision.
Benefits
- Hybrid work model (first 3 months in office) 3 days in office 2 days remotely.
- Schedule: Monday to Friday – 7AM to 3PM.
- Performance bonus.
- Competitive industry-standard remuneration.
- A supportive, positive environment where you can grow and excel in a senior SEO and PPC consultant role.
