Digital Marketing Strategist

3 days ago


Kolkata, West Bengal, India Peoplemint Consultants Full time
Job Summary:
We are seeking an experienced Digital Marketing Strategist to drive high-impact paid marketing campaigns and optimize customer acquisition strategies for our D2C brand. The ideal candidate has a proven track record of handling large-scale ad budgets, executing ROI-driven performance marketing strategies, and scaling revenue growth across multiple digital platforms.

Paid Media Strategy & Execution:
- Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels).
- Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV.
- Develop audience segmentation and retargeting strategies to enhance conversion rates.
- Scale paid campaigns while maintaining profitability and brand positioning.

Budgeting & Performance Tracking:
- Manage and allocate a monthly ad budget efficiently across platforms to maximize returns.
- Monitor key metrics and provide weekly and monthly performance reports.
- Adjust campaign strategies based on real-time data insights and market trends.

Data Analysis & Optimization:
- Leverage Google Analytics, Meta Business Manager, and other tracking tools to analyze customer behavior and campaign performance.
- Implement A/B testing strategies for ad creative, landing pages, and audience targeting.
- Identify bottlenecks in the conversion funnel and optimize customer journeys.

Creative & Ad Optimization:
- Work closely with the creative team to develop high-performing ad copies, videos, and landing pages.
- Test different creative, messaging, and ad formats to improve engagement and conversion rates.
- Stay updated on the latest trends in ad creative, competitor strategies, and platform updates.

Required Qualifications & Skills:
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- 4-7 years of experience in Performance Marketing, preferably in a D2C or E-commerce environment.
- Proven experience managing monthly ad budgets across multiple channels.

Key Skills:
- Expertise in Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising.
- Strong analytical skills with proficiency in Google Analytics
- Hands-on experience with Excel, Google Sheets
- Experience in performance-driven creative testing and conversion rate optimization (CRO).
- Strong problem-solving abilities with a growth mindset.
- Excellent stakeholder management and communication skills.

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