Digital Marketing Strategist

4 days ago


Kolkata, West Bengal, India Peoplemint Consultants Full time

We are seeking an experienced Digital Marketing Strategist to drive high-impact paid marketing campaigns and optimize customer acquisition strategies for our D2C brand.

Key Responsibilities:
  • Plan, execute, and optimize high-budget performance marketing campaigns across multiple digital platforms.
  • Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV.
  • Develop audience segmentation and retargeting strategies to enhance conversion rates.

Budgeting & Performance Tracking:

  • Manage and allocate a monthly ad budget efficiently across platforms to maximize returns.
  • Monitor key metrics and provide weekly and monthly performance reports.
  • Adjust campaign strategies based on real-time data insights and market trends.

Data Analysis & Optimization:

  • Leverage Google Analytics, Meta Business Manager, and other tracking tools to analyze customer behavior and campaign performance.
  • Implement A/B testing strategies for ad creative, landing pages, and audience targeting.
  • Identify bottlenecks in the conversion funnel and optimize customer journeys.


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