Digital Marketing Manager

4 weeks ago

Kolkata, West Bengal, India Marko & Brando Full time

Job Description: Digital Marketing Manager

Company: Marko & Brando

Digital Marketing Manager

Function: Marketing

Location: Kolkata, West Bengal

Employment Type: Full-time, in office

Available positions: 1

About Marko

We are a Kolkata-based full-service Technology and Digital Marketing Agency with a people-first approach. Join our vibrant team at Marko & Brando, a leading digital marketing agency in Kolkata, where innovation meets expertise in transforming businesses digitally. We champion a dynamic work environment that fosters creativity, learning, and impactful work. Whether you're a digital marketer, designer, developer, or strategist, we offer opportunities to grow and make a real difference. 

Overview

As a Digital Marketing Manager, you'll be the driving force behind developing and executing strategies that maximize ROI for our clients. You'll work closely with our creative, content, and analytics teams to ensure the seamless delivery of multi-channel campaigns while mentoring junior team members to reach their potential.

Key Responsibilities:

  • Strategy Development: Create and implement end-to-end digital marketing strategies across channels, including SEO, SEM, social media, email marketing, and display advertising.
  • Campaign Management: Plan, execute, and optimize digital campaigns to meet client objectives such as lead generation, brand awareness, and revenue growth.
  • Analytics & Reporting: Leverage analytics tools (Google Analytics, SEMrush, etc.) to track performance metrics, deliver actionable insights, and prepare detailed reports for stakeholders.
  • Client Collaboration: Act as the primary point of contact for clients, ensuring alignment on goals, delivering updates, and managing expectations.
  • Leadership & Mentorship: Guide junior marketers, providing training and constructive feedback to foster professional development.
  • Market Trends: Stay up-to-date with industry trends, new technologies, and emerging platforms to keep campaigns innovative and competitive.

Qualifications:

  • Experience: 2-5 years of proven experience in digital marketing, preferably within an agency environment.
  • Technical Skills: Proficiency in digital marketing tools like Google Ads, Facebook Ads Manager, Mailchimp, HubSpot, and/or other CRM and marketing platforms.
  • Analytical Mindset: Strong knowledge of web analytics tools (e.g., Google Analytics, Data Studio) and the ability to interpret data for decision-making.
  • Creativity: A proven track record of crafting engaging campaigns that deliver results.
  • Leadership Abilities: Experience managing cross-functional teams or mentoring junior staff.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred Skills:

  • Certification in Google Ads, HubSpot, or Facebook Blueprint.
  • Experience with programmatic advertising platforms.
  • Knowledge of CRO (Conversion Rate Optimization) best practices.

Key Traits for Success at Marko & Brando:

  • Creative thinker with a strong sales mindset.
  • Highly organized and adaptable to changing priorities.
  • Collaborative team player with a results-driven approach.
  • Strong interpersonal skills and confidence in client-facing interactions.

Why Join Marko & Brando?

Be part of a fast-growing digital marketing agency known for its innovation and creativity. Collaborate with talented professionals on high-impact projects. Gain exposure to diverse industries and opportunities for career advancement. Enjoy a supportive and dynamic work environment that values growth and learning.

Application Process:

Send your updated resume to-

injamamul@markobrando.com

cc: joy@markobrando.com 

Mail Subject format:

Digital Marketing Manager - (Name) - (College) - (Current City)

We can't wait to hear from you

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