Digital Monetization Strategist

4 days ago

Vadodara, Gujarat, India beBeeStrategist Full time ₹ 10,00,000 - ₹ 12,00,000

Job Summary

We are seeking a seasoned Digital Monetization Strategist to drive growth and profitability through data-driven decision making.

About the Role

This is a strategic and technical position focused on developing and executing monetization strategies across web, AMP, and mobile environments. The ideal candidate will have a strong understanding of the programmatic ecosystem, including SSPs, DSPs, ad exchanges, and data partners.

Main Responsibilities

  • Monetization Strategy
    • Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
    • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
    • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • AdTech Integrations
    • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
    • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
    • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Platform & Infrastructure Management
    • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
    • Develop scalable solutions for AMP, mWeb, and app monetization.
    • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Innovation & Experimentation
    • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
    • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

Requirements

  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.
  • Proactive problem-solver who thrives in fast-paced, high-growth environments.

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