
Digital Campaign Specialist
8 hours ago
The role of Digital Campaign Specialist revolves around designing, executing, and optimizing digital outreach strategies to enhance collections performance. This position involves managing digital vendors, campaign platforms, and analytics to drive customer engagement and recovery across delinquency buckets.
Responsibilities include developing and maintaining a campaign calendar aligned with business priorities and regulatory guidelines, as well as collaborating with internal teams to align messaging, tone, and escalation protocols.
Utilizing the campaign builder platform, you will configure and allocate customer segments across delinquency buckets, channels, and vendors, ensuring dynamic allocation logic based on risk scores, payment behavior, and campaign responsiveness.
Additionally, you will continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
Qualifications & SkillsEducation:
- Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
Experience:
- 5-10 years in digital marketing, collections strategy, or campaign management.
- Experience in financial services, NBFCs, or fintech preferred.
Technical Skills:
- Proficiency in campaign platforms (e.g., Twilio, FICO CCS, Genesys), SQL, and visualization tools (Power BI/Tableau).
- Familiarity with CRM systems, CFRs, and data integration workflows.
- Understanding of compliance frameworks and ORM documentation.
Soft Skills:
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management.
- Ability to work in a fast-paced, cross-functional environment.
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