Digital Campaign Strategist

4 days ago

Aurangabad, Maharashtra, India beBeeEmailMarketing Full time ₹ 80,00,000 - ₹ 1,00,00,000
Email Marketing Specialist Position Overview

The Email Marketing Specialist role is a key component of our campaign management support team. As an Email Marketing Specialist, you will have a strong passion for Email campaigns marketing and be responsible for end-to-end campaign execution.

Key Responsibilities:
  • Managing existing & new campaigns and customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ
  • Developing insights from complex and diverse data sets and coherently communicating those insights internally and to clients
  • Using SQL queries to define and create target audiences for different campaigns
  • Optimizing email campaigns across platforms and collaborating with the wider team to ensure optimal allocation across channels
  • Compile performance reports, ensure data integrity and accuracy, and provide actionable insights
Required Skills and Qualifications:
  • 4+ years of hands-on experience in design and development of email campaigns using Oracle Responsys
  • Hands-on experience in Oracle Unity CDP implementation for more than 2 customers
  • Hands-on experience in development of business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
  • Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
  • Experience writing complex queries, using advanced PL/SQL concepts and performance tuning
  • High proficiency with Excel, specifically with Pivot Tables and data analysis
Benefits:
  • Flexible shift schedule required, including day and night shifts with rotational week-offs model
What We Offer:
  • Opportunity to work closely within the email team as well as cross-channel, with experts within digital marketing departments
  • Able to problem solve, prioritize tasks, multitask, and manage time effectively
  • Detail-oriented with an analytical approach to achieving objectives
  • Exceptional communication skills both written and presentation

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