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Digital Marketing Specialist

2 weeks ago

Durgapur, West Bengal, India NSHM Knowledge Campus, Durgapur Full time
Job Description

We are seeking an experienced Digital Marketing and Lead Management Executive to oversee and optimize our college's digital marketing strategies and lead management systems.

The ideal candidate will have a strong track record in managing multi-channel marketing campaigns, lead generation, CRM & Website Management, and analytics, with a deep understanding of the higher education industry.

Main Responsibilities:

  • Develop, execute, and oversee integrated digital marketing campaigns across search (SEO/SEM), social media, email, and display advertising with agencies.
  • Strategize for brand visibility, lead generation, and student engagement while aligning with overall marketing goals.
  • Collaborate with design and content teams to create compelling assets for campaigns.

Key Skills:

  • Excellent analytical and problem-solving skills.
  • Strong communication and project management skills.
  • Able to work independently and as part of a team.