Digital Marketing Strategist

3 days ago

Bareilly, Uttar Pradesh, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a high-performing marketing professional to lead our paid marketing efforts across multiple platforms.

The ideal candidate will have deep technical expertise, sharp analytical skills, and proven experience in managing large-scale budgets in high-growth environments.

This role requires the ability to plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms.

The successful candidate will be responsible for budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.

Key Responsibilities:

  • Own and manage the end-to-end performance marketing function.
  • Plan, execute, and optimize paid campaigns across multiple platforms.
  • Lead budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.
  • Build and manage a high-quality performance marketing funnel.
  • Run rapid experiments with creatives, audiences, and bidding strategies.
  • Collaborate with creative, product, and data teams to drive conversion rate optimization.
  • Stay ahead of industry trends, algorithm updates, and platform innovations.
Requirements

To succeed in this role, you will need:

  • 6-10 years of experience in performance marketing, with a minimum of 2-3 years in a fast-growing D2C brand.
  • Proven track record of managing large-scale ad spends across multiple platforms.
  • Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
  • Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
  • Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel, or equivalent.
  • Strong stakeholder management skills and ability to work cross-functionally with creative, product, and growth teams.
What We Offer

In return for your expertise, we offer:

  • Opportunity to lead performance marketing for a leading EdTech brand.
  • Exposure to multi-country, multi-platform growth strategies.
  • A culture that values ownership, speed, and innovation.
  • Competitive salary with performance-based incentives.

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