
Digital Marketing Strategist
1 day ago
Our organization seeks an accomplished Programmatic Buyer to assume the role of digital marketing strategist. This position is accountable for designing and executing comprehensive digital marketing strategies, leveraging DV360 to drive awareness and acquisition campaigns.
The ideal candidate will possess experience in programmatic buying, with a deep understanding of campaign optimization and budget management.
- Campaign Development:
- • Create detailed digital marketing blueprints and proposals for clients.
- • Develop and implement campaign strategies using DV360 and Google Campaign Manager.
- Performance Optimization:
- • Monitor and analyze campaign performance using key metrics such as reach, install/conversion rates, and audience activity.
- • Collaborate with internal teams to optimize campaign targeting and budget allocation.
- Reporting and Analysis:
- • Generate regular reports on campaign performance, highlighting achievements and areas for improvement.
- • Analyze data to identify trends and opportunities for growth.
Key skills required for this role include:
- Primary Skills:
- • Programmatic Buying (Intermediate)
- • Experience working on DV 360
- • DV 360 Certified
- Secondary Skills:
- • Google Campaign Manager (Intermediate)
- • Marketing
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