Digital Marketing Strategist

23 hours ago

Bareilly, Uttar Pradesh, India beBeePerformance Full time ₹ 12,00,000 - ₹ 15,00,000

Job Title: Performance Marketing Specialist

About the Role:

  • Campaign Development and Management: Craft and execute multi-channel marketing strategies on Google and Meta platforms, focusing on lead generation and nurturing to drive business growth.
  • Data Analysis and Optimization: Analyze campaign performance data to identify areas for improvement, and implement optimization strategies to maximize ROI through effective resource allocation.
  • Reporting and Insights: Provide regular reporting and insights to stakeholders, highlighting campaign successes and areas for improvement to inform future strategy.
  • Tools Proficiency: Demonstrate expertise in various tools used for campaign management, including A/B testing and experimentation to ensure efficiency and effectiveness.
  • A/B Testing and Experimentation: Conduct thorough A/B testing and experimentation to identify optimal campaign variables and maximize results, driving continuous improvement and innovation.

Requirements:

  • Marketing Background: Possess a strong educational background in marketing from a recognized institution.

Experience and Skills:

  • 3-6 Years of Experience: Bring 3-6 years of experience in performance marketing, with a proven track record of success in driving business outcomes.
  • Strong Presentation and Communication Skills: Possess excellent presentation and communication skills, with the ability to work effectively in a team environment and collaborate with cross-functional teams.
  • Self-Starter Mentality: Demonstrate a self-starter mentality, with a bias for action and a willingness to take calculated risks to drive growth and innovation.

Benefits:

Salary Range: INR 12-15 LPA

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