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Demand Generation Strategist
2 weeks ago
We're looking for a seasoned marketing professional to lead our demand generation efforts. As a key member of our team, you will be responsible for driving pipeline growth, customer acquisition, and retention across the entire customer lifecycle.
Key Responsibilities- Develop and execute end-to-end demand generation strategies that span multiple channels and tactics.
- Leverage data and analytics to track and optimize KPIs such as CAC, funnel velocity, and ROI.
- Pipeline growth through digital and offline channels, including SEO, SEM, email, display, paid/organic social, community, and more.
- Familiarity with AI-assisted segmentation, personalization, and content automation tools.
- Hands-on experience with Salesforce, Pardot, 6sense, ZoomInfo, and analytics platforms.
- 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
- Proven expertise in multi-channel campaign strategy and full-funnel optimization.
- Strong command of funnel optimization, pipeline growth, and customer acquisition techniques.
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