Senior Director Brand Development

9 hours ago


Mysore, Karnataka, India beBeeCommunications Full time ₹ 12,00,000 - ₹ 20,00,000
Chief Brand Officer

The role involves overseeing the institution's brand strategy, ensuring consistency across all channels, and enhancing visibility, reputation, and engagement.

Key Responsibilities:
  1. Brand Strategy & Management
  • Develop a branding strategy aligned with institutional goals, ensuring effective execution and consistent messaging.

  • Maintain a strong brand identity across digital, print, and events platforms, driving brand recall and equity within the education sector.

  • BUILD STRONG RELATIONSHIPS WITH MEDIA, INFLUENCERS, AND INDUSTRY BODIES TO ENHANCE MEDIA COVERAGE AND CRISES COMMUNICATION.

  1. Public Relations & Media Management
  • Establish strong media relations, craft engaging press releases, articles, and speeches for leadership, and manage media coverage to maintain a positive institutional reputation.

  • Engage in crisis communication and develop strategies to mitigate potential crises.

  1. Digital & Social Media Presence
  • Drive brand presence on social media platforms, including Twitter, Instagram, and others, and oversee content strategy, storytelling, and digital campaigns.

  • Leverage analytics to inform continuous improvement of digital initiatives.

  1. Events & Outreach
  • Organize branding events, education fairs, conferences, and community outreach programs to enhance institutional visibility.

  • Foster partnerships with relevant organizations to amplify the institution's reach.

  1. Stakeholder Communication
  • Manage internal communications and engage alumni through targeted initiatives.

  • Collaborate with academic, research, and admissions teams to ensure brand alignment.


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