
Senior Director Brand Development
9 hours ago
The role involves overseeing the institution's brand strategy, ensuring consistency across all channels, and enhancing visibility, reputation, and engagement.
Key Responsibilities:- Brand Strategy & Management
Develop a branding strategy aligned with institutional goals, ensuring effective execution and consistent messaging.
Maintain a strong brand identity across digital, print, and events platforms, driving brand recall and equity within the education sector.
BUILD STRONG RELATIONSHIPS WITH MEDIA, INFLUENCERS, AND INDUSTRY BODIES TO ENHANCE MEDIA COVERAGE AND CRISES COMMUNICATION.
- Public Relations & Media Management
Establish strong media relations, craft engaging press releases, articles, and speeches for leadership, and manage media coverage to maintain a positive institutional reputation.
Engage in crisis communication and develop strategies to mitigate potential crises.
- Digital & Social Media Presence
Drive brand presence on social media platforms, including Twitter, Instagram, and others, and oversee content strategy, storytelling, and digital campaigns.
Leverage analytics to inform continuous improvement of digital initiatives.
- Events & Outreach
Organize branding events, education fairs, conferences, and community outreach programs to enhance institutional visibility.
Foster partnerships with relevant organizations to amplify the institution's reach.
- Stakeholder Communication
Manage internal communications and engage alumni through targeted initiatives.
Collaborate with academic, research, and admissions teams to ensure brand alignment.
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