Digital Marketing Strategist

7 days ago

Mohali, Punjab, India beBeeDigitalMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Job Overview:

The primary function of this role is to develop and execute social media strategies that amplify the digital presence across various platforms. This involves aligning campaigns with overarching marketing goals, managing performance-driven social media campaigns, creating and optimizing ad budgets, monitoring key performance indicators (KPIs), and driving return on investment (ROI) through measurable results.

Key Responsibilities:

  • Develop and execute comprehensive social media strategies to elevate the digital presence on Facebook, Instagram, X, LinkedIn, and emerging channels.
  • Manage and optimize performance-driven social media campaigns across Facebook Ads, Instagram Ads, LinkedIn, Google Search Ads, and display networks.
  • Conceive, optimize, and schedule content tailored to social media platforms, ensuring it resonates with the target audience.
  • Establish and engage a loyal community by interacting with followers, responding to comments and messages, and fostering meaningful conversations.
  • Monitor and analyze social media and ad campaign performance, providing detailed reports on key metrics such as engagement, reach, click-through rates (CTR), cost-per-click (CPC), and conversion rates.

Requirements:

  • Bachelor's degree in marketing, communications, business, or a related field.
  • A minimum of three years of hands-on experience in social media management, digital marketing, and performance marketing.
  • Proven track record in running and optimizing paid ad campaigns on Facebook, Instagram, LinkedIn, and Google Search.
  • Strong understanding of Google Ads (Search & Display), Facebook Ads Manager, and other social media ad platforms.
  • Experience in data analysis, campaign optimization, and performance-driven marketing strategies.

Why Choose This Opportunity?

Be part of an innovative and fast-growing organization with a global reach.

Take ownership of high-impact digital campaigns and grow your career.

Collaborative, supportive work environment with opportunities to innovate.

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