Digital Marketing Specialist

24 hours ago

Mohali, Punjab, India beBeeDigitalMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title: Digital Marketing Strategist

We are seeking a skilled Digital Marketing Strategist to drive our online presence through effective SEO and digital marketing initiatives.

About the Role:

This is a challenging opportunity for an experienced professional to develop and execute comprehensive digital marketing strategies that increase our online visibility, engagement, and conversion rates.

The ideal candidate will possess a strong understanding of search engine algorithms, digital marketing principles, and analytics tools. They will be responsible for conducting keyword research, competitor analysis, and website audits to identify areas for improvement.

The successful candidate will also have hands-on experience with SEO tools, including Google Analytics, Ahrefs, SEMrush, or Moz, and will be able to implement on-page and off-page SEO strategies to improve website ranking and traffic.

In addition to technical skills, the successful candidate will possess excellent analytical, problem-solving, and communication skills, with the ability to work independently and manage multiple projects.

Key Responsibilities:
  • Conduct keyword research, competitor analysis, and website audits to identify areas for improvement.
  • Develop and execute comprehensive digital marketing strategies that increase online visibility, engagement, and conversion rates.
  • Implement on-page and off-page SEO strategies to improve website ranking and traffic.
  • Manage and analyze website performance using analytics tools like Google Analytics, Ahrefs, SEMrush, or Moz.
  • Collaborate with content and marketing teams to develop SEO-friendly content.
  • Stay updated with the latest digital marketing trends, algorithms, and best practices.
Requirements:
  • Proven experience as a Digital Marketing Strategist or similar role.
  • Strong understanding of search engine algorithms and digital marketing principles.
  • Hands-on experience with SEO tools (Google Analytics, Ahrefs, SEMrush, Moz, etc.).
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and manage multiple projects.
Preferred Qualifications:
  • Bachelor's degree in Marketing, IT, or a related field.
  • Experience with local SEO and technical SEO best practices.

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