Digital Marketing Expert for Large-Scale Campaigns

4 days ago


Delhi, Delhi, India Heka World Full time

At Heka World, we're seeking a highly skilled Media Specialist to lead our digital marketing efforts. This is a full-time role based in Whitefield, Bengaluru.

About the Role

We're looking for a Google platform expert who will be responsible for campaign management and optimizations for clients that range in size, platform spend, and vertical (including finance, legal, energy, and retail).

Key Responsibilities:
  • Campaign Creation: Build Google campaigns from scratch with meticulous attention to detail, particularly on campaign settings.
  • Optimization: Daily optimization of keywords, audiences, ads, bids, and budgets according to Heka's systematic optimisation process.
  • Ad Copy and Creative Assets: Update ad copy and creative assets on an ad hoc basis, including for sale periods like Black Friday and Cyber Monday.
  • Performance Reporting: Report on account and campaign performance in Google for metrics including impressions, clicks, conversions, and spend.
  • Trend Analysis: Analyze account and campaign trends in Google, including top-performing keyword themes, ads, audiences, and locations.
Requirements:
  • Experience: 4-6 years of experience in digital marketing or a related field.
What We Offer:

This is a challenging and rewarding opportunity for the right candidate. Our salary is competitive and commensurate with industry standards, reflecting the level of expertise and responsibility required for this role. If you're passionate about digital marketing and have what it takes to succeed, we'd love to hear from you.

How You'll Work:
  • Regularly update notes and track tasks in Heka's Notion system.
  • Join internal and client meetings to discuss progress and receive feedback.
  • Meet with the Head of Media twice a week to review work completed and plan future tasks.


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