Digital Media Marketing Leader

1 week ago


Delhi, Delhi, India An established digital payment solution brand Apply for this job Full time
About the Role:

We are seeking a highly skilled Digital Media Marketing Leader to lead our integrated digital brand marketing campaigns from concept to execution. The ideal candidate will have a strong grasp of current marketing tools and strategies, excellent leadership skills, and the ability to manage strict deadlines.

The successful candidate will work closely with our brand and business teams to launch campaigns on time and on budget. This role requires a highly motivated individual who can help plan integrated brand campaigns, develop effective digital strategies, and monitor results.

Key Responsibilities:
  • Drive the Marketing-Tech roadmap in coordination with Tech-Product team and work closely with product engineering teams.
  • Develop effective measurement and optimization frameworks for all efforts on brand digital for the brand (including ADH, Marketing Mix Modeling, Multi Touch Attribution and Lift).
  • Own the brand digital marketing budget for the brand and its affiliates.
  • Build a strong Digital Marketing strategy to help brands reach their target audience at scale to deliver growth at optimum costs.
Requirements:
  • A Master's degree in Media, Communications, Marketing, Business Administration, or a related field from a top-tier university.
  • 10+ years of experience with at least 5 years current experience at a Consumer Tech brand. Fintech experience is a plus.
  • Solid knowledge and hands-on experience of ad serving & analytics tools, including hands-on experience with ADH, Programmatic, Google Analytics/DV360, DCM, and FB Ads Manager and dashboarding.
  • Able to handle & deploy digital media budgets at scale.
About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing, and co-learning with smart peers.

Salary:

Up to $100,000 per annum



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