General Merchandise Category Strategist

6 days ago


Tiruchi, Tamil Nadu, India beBeeCategory Full time ₹ 6,00,000 - ₹ 10,00,000

Job Overview:

The General Merchandise category lead will drive the development, management and growth of the GM category to achieve strong business results.

This role involves

Key Responsibilities:

  • Developing and executing the category strategy for General Merchandise in line with customer needs, market trends and business objectives.
  • Planning assortment, pricing and promotional strategies to maximize sales and profitability.
  • Tracking and analyzing category performance, market share and competitor activity.

Buying & Vendor Management:

  • Identifying, negotiating and onboarding vendors/suppliers for the GM category.
  • Negotiating terms including pricing, margins, credit and delivery schedules.
  • Builiding strong partnerships with suppliers to ensure reliable supply and innovation in product range.

Merchandising & Assortment:

  • Designing the product assortment, including core, seasonal and promotional lines.
  • Ensuring the right product mix is available across stores and channels (offline/online).
  • Working with the visual merchandising team to ensure effective in-store presentation.

Financial & Business Management:

  • Owning the P&L of the General Merchandise category.
  • Driving margin improvement through effective sourcing and cost negotiations.
  • Monitoring sales, inventory and stock turnover, ensuring optimal stock levels.

Cross-functional Collaboration:

  • Working closely with SCM for demand planning and replenishment.
  • Partnering with Marketing for promotional campaigns and product launches.
  • Collaborating with Store Operations to ensure seamless execution of category initiatives.

Key Skills & Competencies:

  • Strong analytical and numerical skills with business acumen.
  • Negotiation and vendor management expertise.
  • Understanding of Indian hypermarket/retail landscape.
  • Customer-centric approach with ability to anticipate trends.
  • Strong planning and execution skills.
  • Proficiency in MS Excel, PowerPoint and category management tools.

Qualifications & Experience:

  • Graduate/Postgraduate in Business Administration, Retail Management or related field.
  • 6–10 years of experience in buying/category management, in General Merchandise or related categories.
  • Experience in hypermarket/large-format retail is a must.
  • Proven track record of handling P&L responsibility.

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