
General Merchandise Category Strategist
6 days ago
Job Overview:
The General Merchandise category lead will drive the development, management and growth of the GM category to achieve strong business results.
This role involves
Key Responsibilities:
- Developing and executing the category strategy for General Merchandise in line with customer needs, market trends and business objectives.
- Planning assortment, pricing and promotional strategies to maximize sales and profitability.
- Tracking and analyzing category performance, market share and competitor activity.
Buying & Vendor Management:
- Identifying, negotiating and onboarding vendors/suppliers for the GM category.
- Negotiating terms including pricing, margins, credit and delivery schedules.
- Builiding strong partnerships with suppliers to ensure reliable supply and innovation in product range.
Merchandising & Assortment:
- Designing the product assortment, including core, seasonal and promotional lines.
- Ensuring the right product mix is available across stores and channels (offline/online).
- Working with the visual merchandising team to ensure effective in-store presentation.
Financial & Business Management:
- Owning the P&L of the General Merchandise category.
- Driving margin improvement through effective sourcing and cost negotiations.
- Monitoring sales, inventory and stock turnover, ensuring optimal stock levels.
Cross-functional Collaboration:
- Working closely with SCM for demand planning and replenishment.
- Partnering with Marketing for promotional campaigns and product launches.
- Collaborating with Store Operations to ensure seamless execution of category initiatives.
Key Skills & Competencies:
- Strong analytical and numerical skills with business acumen.
- Negotiation and vendor management expertise.
- Understanding of Indian hypermarket/retail landscape.
- Customer-centric approach with ability to anticipate trends.
- Strong planning and execution skills.
- Proficiency in MS Excel, PowerPoint and category management tools.
Qualifications & Experience:
- Graduate/Postgraduate in Business Administration, Retail Management or related field.
- 6–10 years of experience in buying/category management, in General Merchandise or related categories.
- Experience in hypermarket/large-format retail is a must.
- Proven track record of handling P&L responsibility.
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