Content Marketing Leader for SaaS Growth

2 weeks ago


Ahmedabad, Gujarat, India SalesHandy Full time

At Saleshandy, we're pushing the boundaries of sales engagement platforms to drive customer success.

We're building a product that automates manual processes, helping companies generate more replies, book meetings, and create leads faster.

In our 7+ years, we've grown from $2M to $5M ARR, becoming a profitable, geographically dispersed team of 65+ high-performing individuals who are dedicated to building a product our customers love.

Are you a Content Marketing Enthusiast looking to make a lasting impact?

This isn't your typical job description. We'll tell you exactly what you'll be doing and how your contributions will drive customer satisfaction.

Key Responsibilities:

  • Create actionable content to help sales professionals and lead generation reps build scalable revenue pipelines.
  • Come up with innovative ideas for content pieces.
  • Collaborate with SEO and product marketing teams to boost conversion rates.
  • Burnish a consistent brand voice across our blog, Medium sites, email marketing, social presence, and branding.
  • Work closely with cross-functional teams to develop market strategies.
  • Foster flexibility in working with content writing, strategy, and business requirements.

You Should Have:

  • A customer-focused mindset.
  • A minimum 1 year of content writing experience.
  • A deep understanding of SEO and technical aspects of content marketing.
  • The ability to think about long-term relationships.
  • Believes and demonstrates craftsmanship.
  • Genuine interest in impactful work.
  • Detail-oriented, organized, and great at oral/written communication.
  • Self-motivated and comfortable with responsibility.
  • High standards of ethics, UX, and quality.
  • A continuous learner.
  • Growth-minded.

Why Join Us:

  • We're a growing SaaS company on a journey from $2M to $5M ARR.
  • Challenging roles to meet changing customer needs.
  • This role allows you to create impact beyond content marketing, shaping product marketing strategy and positioning.
  • Learning opportunities to turn yourself into a Content Marketing leader.
  • Work closely with Growth Marketing Leaders.
  • Collaborate with like-minded growth-oriented teammates.

How We Work:

  • We've adopted the OKRs methodology to define business goals and measure progress.
  • Our content marketing process is loosely based on Marketo and Ahrefs's approach.
  • We're inspired by bootstrapped SaaS companies like Ahrefs, 37Signals, Close, and VWO.
  • We believe in building great products and businesses over the long term.

Content Strategy:

  • We iterate fast on early feedback.
  • We focus on attention to detail.
  • We aim for deep, easy, and effective content.
  • We draw inspiration from SaaS content marketers like Cognism.com, Crayon.co/blog, Avoma, Basecamp, and Backlinko.

Tools We Use:

  • Marketing: Ahrefs, SEMrush, Google Analytics, Microsoft Clarity.
  • Product Marketing: Mixpanel, Customer.io.
  • Project Management: Basecamp.

Benefits:

  • Personal Development: an annual budget for books, courses, and conferences.
  • Medical Insurance: we offer health insurance allowance to all teammates.
  • Annual Team Retreats: to amp up the entire team's energy every year, we take a retreat.

Job Application Process:

  1. You apply for the job (with your current portfolio).
  2. Quick call with the HR folks.
  3. First round with Rachna (Marketing Manager).
  4. Work on a small assignment.
  5. Second round interview to gauge if you're a good culture fit.
  6. Job Offer (contingent on the above steps) and welcome to the team

Salary:$80,000 - $120,000 per annum



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