Produce Portfolio Manager

3 days ago


Kolkata, West Bengal, India beBeePortfolio Full time ₹ 80,00,000 - ₹ 1,00,00,000

Job Title: Produce Portfolio Manager

About Fresh Produce Category Management

We are seeking a seasoned Produce Portfolio Manager to lead the growth and profitability of our fresh produce portfolio. The successful candidate will have expertise in category management, strong sales acumen, and excellent relationship-building skills.

Key Responsibilities:
  • Category Strategy & Planning
    • Develop and execute comprehensive growth plans for vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
    • Monitor market trends, trade flows, and customer demand patterns to inform strategic decisions.
    • Create assortment strategies for each category, including variety selection, pack sizes, and sourcing regions.
  • Sales & Business Development
    • Directly drive sales across ecommerce, quick commerce, modern retail, and institutional buyers.
    • BUILD STRONG CUSTOMER RELATIONSHIPS and close deals to achieve revenue and margin targets.
    • Over time, recruit, train, and manage a sales team to scale with category volumes.
  • Sourcing & Supplier Development
    • Establish strong supplier networks across regions:
    • Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
    • Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
    • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage (e.g., imported apples, citrus).
  • Operations & Supply Chain
    • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
    • Optimize farm-to-customer movement, minimizing wastage and cost.
    • Ensure freshness and availability across the portfolio.
  • Financial & Performance Management
    • Own the financial performance of assigned categories—managing revenues, margins, and working capital.
    • Monitor SKU profitability, wastage levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.
    Required Skills & Qualifications:
    • Strong understanding of fresh produce value chains—farm production, seasonality, mandi dynamics, imports/exports.
    • Hands-on sales experience with ability to close deals and grow revenues.
    • Negotiation and vendor management expertise.
    • Analytical skills to track price trends, demand forecasts, and category economics.
    • Ability to work cross-functionally with supply chain, operations, sales, and finance.
    • Entrepreneurial and execution-focused mindset.
    Bonus Points:
    • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus)
    What We Offer:

A dynamic work environment with opportunities for professional growth and development.


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