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Digital Media Acquisition Specialist

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Role Summary

We are seeking a highly skilled Media Buyer to join our team. The ideal candidate will have experience in media buying for e-commerce businesses and a proven track record of high return on ad spend (ROAS).

Key Responsibilities:

  • Media Buying & Campaign Management:
    • Develop, execute, and optimize Meta Ads (Facebook & Instagram) for e-commerce brands.
    • Continuously analyze campaign performance and implement data-driven adjustments to improve efficiency.
    • Identify and test new audience segments, bidding strategies, and ad placements.
    • Scale e-commerce stores with a focus on achieving high ROAS.
  • Market & Creative Analysis:
    • Monitor market trends and conduct competitive analysis to identify emerging strategies.
    • Utilize Meta Ad Library and ad spy tools to research and replicate high-performing creatives.
    • Provide insights on creative performance and recommend optimizations.
  • Collaboration & Coordination:
    • Work closely with graphic designers and video editors to develop high-converting ad creatives.
    • Provide clear, detailed creative briefs to ensure alignment with marketing strategies.
    • Maintain effective communication with internal teams to streamline campaign execution.
  • Performance Tracking & Reporting:
    • Analyze key performance indicators (KPIs) and prepare performance reports.
    • Utilize data to adjust bidding strategies, audience targeting, and creative elements for better results.
    • Stay updated with changes in advertising platforms, algorithm updates, and industry best practices.

Required Skills & Qualifications:

  • Proven experience in media buying for e-commerce businesses with a track record of high ROAS.
  • Strong expertise in Meta Ads (Facebook & Instagram).
  • Experience with Google Ads and TikTok Ads is a plus.
  • Analytical mindset with the ability to interpret data and optimize performance.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Strong communication skills for coordinating with design and video editing teams.