Digital Marketing Strategist
2 weeks ago
Nidhi Decor is a forward-thinking company specializing in luxury home decor solutions. We are committed to building a strong online presence and enhancing our visibility across all digital platforms.
Job Overview
- We are seeking a talented Digital Marketing Strategist to join our team and work from our office to drive organic growth for our website, mobile app, and company profiles.
Key Responsibilities
Boost Organic Traffic- Conduct thorough keyword research to identify and target high-traffic opportunities.
- Optimize website pages, blogs, and product descriptions to improve organic search rankings.
- Ensure mobile app pages are SEO-optimized for app store visibility (App Store Optimization - ASO).
- Develop and implement strategies to increase visibility for the company's online profiles (Google My Business, LinkedIn, and other directories).
- Optimize and manage the company's social media pages for search engines.
- Build backlinks and partnerships to improve domain authority and visibility.
- Optimize meta tags, headings, URLs, and other on-page elements for better ranking.
- Audit website performance to fix issues such as broken links, duplicate content, and slow loading speeds.
- Conduct link-building campaigns to acquire high-quality backlinks.
- Monitor and improve the company's online reputation through reviews, ratings, and citations.
- Use tools like Google Analytics, Search Console, and SEMrush to monitor organic performance.
- Analyze traffic trends, user behavior, and conversion rates to refine SEO strategies.
- Provide monthly reports on website and app performance, including key metrics like organic traffic, rankings, and visibility.
- Proven experience (3–4 years) in SEO and organic traffic growth.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Familiarity with ASO techniques to optimize mobile app visibility.
- Expertise in tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Ability to optimize and manage online profiles (e.g., Google My Business).
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication and teamwork skills.
Benefits
- Competitive salary: ₹18,750 per month based on experience and performance.
- Fixed office working hours (10:00 AM to 9:00 PM) with 2 weekly offs and 1 half-day.
- A collaborative and dynamic work environment with opportunities for growth.
- The chance to play a pivotal role in scaling the online presence of a growing company.
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