Digital Marketing Strategist

2 weeks ago


Goregaon, Maharashtra, India Nidhi Decor Full time

Nidhi Decor is a forward-thinking company specializing in luxury home decor solutions. We are committed to building a strong online presence and enhancing our visibility across all digital platforms.

Job Overview

  • We are seeking a talented Digital Marketing Strategist to join our team and work from our office to drive organic growth for our website, mobile app, and company profiles.

Key Responsibilities

Boost Organic Traffic
  • Conduct thorough keyword research to identify and target high-traffic opportunities.
  • Optimize website pages, blogs, and product descriptions to improve organic search rankings.
  • Ensure mobile app pages are SEO-optimized for app store visibility (App Store Optimization - ASO).
Enhance Online Visibility
  • Develop and implement strategies to increase visibility for the company's online profiles (Google My Business, LinkedIn, and other directories).
  • Optimize and manage the company's social media pages for search engines.
  • Build backlinks and partnerships to improve domain authority and visibility.
On-Page SEO
  • Optimize meta tags, headings, URLs, and other on-page elements for better ranking.
  • Audit website performance to fix issues such as broken links, duplicate content, and slow loading speeds.
Off-Page SEO
  • Conduct link-building campaigns to acquire high-quality backlinks.
  • Monitor and improve the company's online reputation through reviews, ratings, and citations.
Data-Driven Strategy
  • Use tools like Google Analytics, Search Console, and SEMrush to monitor organic performance.
  • Analyze traffic trends, user behavior, and conversion rates to refine SEO strategies.
  • Provide monthly reports on website and app performance, including key metrics like organic traffic, rankings, and visibility.
Qualifications and Skills
  • Proven experience (3–4 years) in SEO and organic traffic growth.
  • Strong knowledge of on-page, off-page, and technical SEO best practices.
  • Familiarity with ASO techniques to optimize mobile app visibility.
  • Expertise in tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
  • Ability to optimize and manage online profiles (e.g., Google My Business).
  • Strong analytical and problem-solving skills with attention to detail.
  • Excellent communication and teamwork skills.

Benefits

  • Competitive salary: ₹18,750 per month based on experience and performance.
  • Fixed office working hours (10:00 AM to 9:00 PM) with 2 weekly offs and 1 half-day.
  • A collaborative and dynamic work environment with opportunities for growth.
  • The chance to play a pivotal role in scaling the online presence of a growing company.

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