Digital Content Strategist for Higher Education Institution
1 week ago
About Organisation:
JK Lakshmipat University, a national multi-disciplinary university, is driven by a legacy of philanthropy and nation-building. With a mission to become one of India's most innovative higher education institutions, JKLU offers undergraduate, postgraduate, and doctoral programmes in engineering, design, and management.
Job Overview
We are seeking an experienced professional to lead the development of high-impact content aligned with our brand vision and values. The ideal candidate will have a deep understanding of content marketing, digital media, and storytelling within the higher education landscape.
Key Responsibilities
- Manage the end-to-end content creation process across various platforms, including website, social media, blogs, press releases, and marketing collateral.
- Develop creative storytelling approaches to communicate our values, mission, and unique offerings.
- Collaborate with internal teams to develop engaging stories and campaigns that resonate with target audiences.
- Ensure all content aligns with SEO best practices and is optimized for search engine visibility.
- Oversee the repurposing and repackaging of content for various channels to maximize reach and engagement.
Requirements
- 8-12 years of experience in content marketing, writing, and editing.
- Proven experience in managing content for big brands, marketing agencies, or media houses.
- In-depth knowledge of SEO and content optimization strategies.
- Strong understanding of brand identity and the ability to align communications with brand vision across various platforms.
Salary Range: ₹1,200,000 - ₹1,800,000 per annum (approximate), depending on qualifications and experience.
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