
Marketing Business Specialist
1 day ago
About the Role
The primary objective of this position is to support brand growth initiatives across various solution areas under our portfolio of products.
Key responsibilities include project management, market understanding, new product development, communication development, data analysis, stakeholder management, and offline market research.
- Market Understanding: Understand the target audience, their triggers, barriers, competitive landscape, etc.
- New Products Development (NPD): Assist in developing communications across touchpoints such as product display pages, e-commerce stores, CRM channels, marketplaces, etc.
- Communication Development: Support the management of all consumer touchpoints - social media, performance marketing, influencer partnerships, brand campaigns, etc.
- Data Analysis: Drive insights and learnings for various marketing initiatives.
- Stakeholder Management: Collaborate with relevant stakeholders across the marketing team, cross-functional teams, and external partners/agencies/vendors.
- Offline Market Research: Conduct market visits to track offline business health metrics such as distribution across different store formats, ECO/Unique ECO, primary & secondary revenue, visibility, and planogramming.
- Support portfolio management, sales support, customer service, etc., to drive product success.
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