Strategic CRM Professional

6 days ago

Davangere, Karnataka, India beBeeCRM Full time ₹ 12,00,000 - ₹ 14,00,000

Job Summary:

We are seeking a seasoned CRM professional to drive strategic initiatives and optimize our LeadSquared CRM system.

  • Clinical Experience

The ideal candidate will have at least 2-4 years of experience managing CRMs or sales operations, with a strong understanding of CRM platforms and workflow automation.

  • Strong Data Analysis & Decision Making Skills

This role requires excellent analytical and data-driven decision-making abilities, as well as strong communication, training, and cross-team collaboration skills.

Key Responsibilities:

  • CRM Platform Management & Optimization

The successful candidate will configure, manage, and continuously improve LeadSquared CRM functionalities to align with organizational objectives. This includes lead capture, nurturing, and automation workflows.

  • Data Integrity & CRM Hygiene

A key responsibility is to ensure customer and lead data remains accurate, updated, de-duplicated, and secure, implementing quality control measures across the CRM.

  • Lead Management & Automation

The ideal candidate will establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.

  • Cross-Functional Coordination

This role requires collaborating with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies, acting as the go-to resource for CRM guidance.

  • Training & Support

The successful candidate will train internal users on best practices for using LeadSquared, offering ongoing troubleshooting and support to ensure full platform adoption.

  • Reporting & Analytics

The candidate will monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value, turning CRM data into actionable insights and reports for leadership.

  • Customer Journey Strategy

Developing customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms is crucial in this role.

  • Compliance & Security

Ensuring CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices is essential.

Required Qualifications & Skills:

  • Bachelor's degree in marketing, Business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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