Program Manager for Audience Insights

6 hours ago

Gulbarga, Karnataka, India beBeeStrategist Full time ₹ 18,25,000 - ₹ 20,25,000
Job Description

We are seeking an experienced professional to fill the role of Senior Manager Consumer Insights.

This position is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

The ideal candidate will have a strong background in audience research and insights, with experience working with BARC software and television/digital audience measurement systems.

The successful candidate will be able to interpret and visualize large data sets, extract key performance insights, and integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.

Key Responsibilities:

  • Quantitative Analysis:
  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Insight Generation:
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Strategy & Narrative Building:
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
  • Cross-Functional Collaboration:
  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
  • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Required Skills and Qualifications:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Technical & Analytical Skills:
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
  • Soft Skills:
  • Strong communicator with the ability to translate numbers into clear, actionable stories.
  • Collaborative mindset with the ability to work across diverse teams.
  • High attention to detail and a strategic thinker.

Preferred Qualifications:

  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.
  • Prior work in fast-paced environments with content or creative teams.

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