Marketing Data Insights Specialist

1 week ago

Gulbarga, Karnataka, India beBeeInfluencer Full time ₹ 6,00,000 - ₹ 9,00,000

Unlocking the Potential of Influencer Marketing

Job Description

As an Influencer Marketing Data Specialist, you will play a pivotal role in driving business growth by turning influencer marketing performance data into actionable insights. Your expertise will be instrumental in measuring ROI, understanding audience impact, and guiding creative and strategic influencer decisions for our clients.

Responsibilities:
  • Collect, clean, and analyze influencer campaign data from multiple sources (Instagram, YouTube, TikTok, X, Meta Business Suite, affiliate dashboards, and third-party tools).
  • Prepare visually appealing PowerPoint presentations reflecting data, insights, and analytics.
  • Identify high-performing influencers and trends across platforms to optimize future campaigns.
  • Work closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
  • Build predictive models for influencer performance and audience impact.
  • Conduct competitive benchmarking and market analysis for influencer marketing campaigns.
  • Provide post-campaign analysis with clear storytelling (data insights recommendations).
  • Ensure accuracy and integrity of reporting through QA checks and best practices.
Requirements

To excel in this role, you will need:

  • Bachelor's degree in any relevant field.
  • 0-2 years of experience in data analysis (experience in influencer marketing, digital marketing, or media analytics is a big plus).
  • Excellent skills in MSExcel, MSPowerpoint, and presentation skills.
  • Familiarity with influencer marketing tools.
  • Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
  • Excellent communication and data storytelling skills.
  • Strong attention to detail and ability to work with multiple stakeholders.
What We Offer

We are committed to creating an inclusive workplace where everyone has equal opportunities for growth and development. Our team environment is collaborative and supportive, offering you the chance to grow professionally and personally.

Why This Role Matters

This role is critical to our organization's success. As an Influencer Marketing Data Specialist, you will have the opportunity to make a meaningful impact on our business outcomes and contribute to shaping the future of influencer marketing.

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