Chief Customer Retention Strategist

6 days ago

Davangere, Karnataka, India beBeeRetention Full time ₹ 6,00,000 - ₹ 10,00,000
Customer Relationship Manager Role Description:

This role involves managing customer lifecycle, personalization, loyalty, and repeat purchase growth across digital channels. You will use data-driven insights to turn customers into brand evangelists.

Key Responsibilities:

  • Lifecycle Management
    • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
    • Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
    • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
  • Campaign & Channel Management
    • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
    • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
    • Ensure consistent brand voice, empathy, and care in all CRM communications.
  • Loyalty & Retention Programs
    • Strengthen Loyalty Program – driving sign-ups, redemptions, and customer delight.
    • Develop VIP & Subscriber Programs to improve LTV.
    • Partner with CX teams to ensure issue resolution translates into retention opportunities.
  • Data, Analytics & Reporting
    • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
    • Run A/B tests to optimize messaging, cadence, and offers.
    • Build weekly dashboards and insights for leadership.
  • Tools & Technology
    • Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
    • Drive data hygiene, personalization logic, and automation workflows.
    • Explore AI-driven segmentation and predictive churn tools.

Requirements:

  • 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
  • Strong knowledge of CRM tools, automation, and analytics platforms.
  • Analytical mindset – comfort with data, cohort analysis, and A/B testing.
  • Creative thinker with ability to personalize content and storytelling.
  • Strong understanding of customer empathy and solution-driven communication.
  • Exposure to eCommerce/beauty/wellness industry preferred.

Why Join Us:

You will have the opportunity to scale a high-growth D2C brand, work in a fast-paced environment where ideas are valued, be part of a purpose-led, sustainable brand shaping the future of clean beauty, and grow into CRM & Retention leadership roles.

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