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Strategic Digital Advertising Specialist

1 month ago


Mohali, Punjab, India Web Cue Full time
Job Summary:

The Strategic Digital Advertising Specialist will be responsible for driving traffic to content-rich landing pages and maximizing ad revenue through strategic media buying and optimization.

About the Role:

This role requires expertise in digital advertising, content engagement, and revenue maximization through ad networks. The ideal candidate will have a proven track record of success in content arbitrage or a related digital advertising field, focusing on paid traffic and ad revenue.

Key Responsibilities:
  • Develop and manage paid media campaigns on platforms like PubPlus, Shinez, and Outbrain to drive traffic to high-engagement content.
  • Collaborate with content and design teams to optimize landing pages for engagement and ad click-throughs, focusing on strategic ad placements.
  • Work with ad networks (e.g., Google AdSense, Media.net) to maximize earnings per click (EPC) and revenue per thousand impressions (RPM).
  • Analyze and report on key metrics like CPC, RPM, bounce rate, and time on page, providing insights and scaling recommendations.
Requirements:
  • Proven experience in content arbitrage or a related digital advertising field, focusing on paid traffic and ad revenue.
  • Excellent communication and attention to detail, with a collaborative mindset.
  • Familiarity with monetization platforms (e.g., Google AdSense, Media.net) and experience in optimizing ad revenue.
  • Skilled in analytics tools (e.g., Google Analytics, Facebook Ads Manager) to monitor campaign performance and user engagement.
Preferred Skills:
  • Experience with tracking and optimization tools like Pub+ and Shinez.
  • Knowledge of content strategies that improve user engagement.
Compensation:

The estimated salary for this position is $85,000 - $110,000 per year, depending on experience and qualifications.