Media Planner

4 days ago

Hyderabad, Telangana, India beBeeOOH Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Title

We are seeking an experienced senior manager to join our team.

Role Overview

The ideal candidate will have proven experience in a highly dynamic setting, with strong organisational, communication and hustle skills.

Key Responsibilities:

  1. Collaborate with clients, sales, and account team members to understand the client's business objectives and OOH advertising strategy.
  2. Develop OOH Campaign plans that help the client achieve their objectives.
  3. Be an expert user of OneScreen.ai planning product and interact with the Product & Engineering team to give product improvement feedback and new feature requests.
  4. Work on several campaigns simultaneously, often for several different clients.
  5. Effectively communicate with the creative agency team, clients, and consumers to develop media strategies and campaigns.
  6. Execute decisions on the best form of media for specific clients and campaigns.
  7. Undertake research and analyse data using specialist industry resources.
  8. Identify target audiences and analyse their characteristics, behaviour, and media habits.
  9. Present proposals, including cost schedules, to clients on time.
  10. Develop and maintain excellent relationships with OOH media suppliers.
Qualifications

The ideal candidate will possess the following qualifications:

  1. Ability to work and prioritise tasks and deliverables under deadline pressure from multiple sources (internal and external).
  2. 4-7 years experience as a media planner for OOH with a variety of industry verticals (education, CPG, healthcare, etc.).
  3. Broad knowledge of online and offline media channels.
  4. Familiarity with campaign evaluation metrics and media buying.
  5. Critical thinking for application toward client strategy and accompanying presentation materials.
  6. Excellent communication and teamwork skills.
  7. Working knowledge of analytics tools (e.g. GeoPath, Nielsen, Google Analytics, Telmar, Adobe Analytics, etc.).
  8. Ability to work with web platforms and spreadsheets for the collection and management of information.
  9. Deeply analytical mind with an aptitude for statistics and math.

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