Product Marketing Strategic Associate

2 days ago

Gurgaon, Haryana, India ZS Full time

Our Team at ZS

ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here, you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish.

About Us

At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work.

Our Mission

We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business, including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy, and more.

What We Do

As a Senior Product Marketing Associate, you will play a key role in developing and executing strategies that drive product adoption, market growth, and customer satisfaction. This role requires someone who is not only passionate about product marketing and demand generation but also eager to learn, grow, and contribute to the success of ZS SaaS products.

Key Responsibilities

  • Positioning & Messaging: Understand the product features, segment the target market, and define the benefits and clearly articulate the corresponding benefits and values.
  • Describe the buying committee and each buyer persona for each segment.
  • Collaborate with the Content & Creative teams to develop product narratives that differentiate and position ZS in the market.
  • Product Launches: Plan and execute successful product launches, ensuring that all cross-functional teams are aligned and that marketing efforts are coordinated to maximize impact.
  • Demand Generation: Assist the Product Marketing and Demand Generation Manager in executing marketing programs by ensuring the completion of various types of content and coordinating its distribution across channels.
  • Sales Enablement: Develop sales tools, training materials, and presentations that empower the sales team to effectively communicate product value.
  • Customer Intelligence: Understand how customers use ZS products, uncover the key benefits, and problems we solve.
  • Market Research & Competitor Intelligence: Conduct market research to gather insights on customer needs, competitor activities, and industry trends. Analyze data to inform product positioning, messaging, and go-to-market strategies.
  • Performance Tracking: Support the team by monitoring and reporting on the performance of marketing campaigns.
  • Cross-Functional Collaboration: Work closely with product management, sales, other teams in the marketing organization, and across ZS to ensure alignment and effective execution of product marketing initiatives.

What You'll Bring:

  • Demonstrated experience translating technical features into benefits and values with the objective of creating relevant and impactful customer-facing and internal collaterals.
  • Comfortable working cross-functionally to effectively and successfully bring projects to completion.
  • Experience working with data and data tools to manipulate, analyze, and interpret marketing data and outcome measures.
  • Strong international collaboration skills and the ability to think ahead and leverage time with global colleagues effectively.
  • Experience balancing multiple tasks and delivering projects on time.
  • Must be curious and a self-starter who is able to learn quickly and independently.
  • Exceptional spoken and written communication skills.

Additional Skills:

  • Bachelor's degree.
  • 4+ years of product marketing experience in B2B SaaS marketing for Enterprise customers.

Perks & Benefits:

ZS offers a comprehensive total rewards package, including health and well-being, financial planning, annual leave, personal growth, and professional development. Our robust skills development programs, multiple career progression options, and internal mobility paths and collaborative culture empower you to thrive as an individual and global team member.

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