
Senior Growth Marketing Leader
2 days ago
We are seeking a highly skilled Assistant General Manager to join our team. The successful candidate will be responsible for driving user and merchant growth across the entire lifecycle.
The ideal candidate will have a proven track record of success in growth marketing, with experience in planning and managing paid campaigns, driving app installs, signups, and merchant acquisition, as well as designing lifecycle journeys to improve LTV and reduce churn.
- Key Responsibilities:
- Plan and manage paid campaigns (Google, Meta, LinkedIn, UAC, ASA)
- Drive app installs, signups, merchant acquisition and engagement
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
- Own agency relationships and budgets with hands-on execution capability
Must-Have Skills:
- 8-10 years in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
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