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5 days ago
The Director of Demand Generation will be responsible for designing, implementing, and measuring full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
">This key role will lead the development and execution of comprehensive demand generation plans, leveraging data-driven insights to optimize performance and drive revenue growth.
">The ideal candidate will have 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, account-based marketing (ABM), and revenue marketing.
">They will possess hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
">Additionally, they will have a deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
">Strong leadership, strategic thinking, and project management skills, along with a collaborative, cross-functional mindset, are essential for this role.
">The Director of Demand Generation will work closely with Sales, Practice leaders, Marketing, and Partner Alliances to align go-to-market motions and pipeline goals.
">They will also partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
">Qualifications include a Bachelor's degree in Marketing, Business, or related field, with an MBA or equivalent advanced degree being strongly preferred.
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