Performance Marketing Specialist

1 day ago

Cochin, Kerala, India beBeeGrowth Full time ₹ 60,00,000 - ₹ 1,00,00,000
**About the Role**

We're on the hunt for a performance-driven marketing expert to spearhead paid campaigns that drive installs, subscriptions, and conversions for wellness apps. This role is all about executing paid campaigns daily, optimising funnels, and ensuring growth at scale.

If you thrive on scaling apps through ads, experimenting with creatives and funnels, and leveraging AI + analytics tools to push performance, we'd love to have you onboard.

**Key Responsibilities:**

  • Run and optimise paid ad campaigns across platforms to drive installs and conversions
  • Build and iterate on user acquisition funnels, ensuring campaigns scale profitably
  • Leverage AI tools for creative testing, campaign automation, and performance optimisation
  • Analyse campaign and funnel data to identify growth opportunities
  • Collaborate with design and content teams to test ad creatives, copy, and landing flows
  • Stay updated with performance marketing trends and platform updates
**Requirements**

**Must-Haves:**

  • Proven experience scaling mobile apps via paid ads across platforms
  • Experience running campaigns in multiple markets
  • Hands-on experience with analytics tools like AppsFlyer or Google Analytics
  • Practical use of AI in marketing workflows (campaign automations, creative testing, etc)
  • Data-driven mindset with the ability to optimise campaigns for maximum ROI

**Nice-to-Haves:**

  • Background in wellness, health, or fitness apps
  • Experience working in SaaS or app growth roles

**We Offer:**

  • A challenging and rewarding role in a fast-paced environment
  • Opportunities for professional growth and development
  • Collaborative and dynamic team

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