Growth Acquisition Professional

9 hours ago

Vijayawada, Andhra Pradesh, India beBeeUserAcquisition Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Title: User Acquisition Specialist

  We are seeking a highly skilled and data-driven professional to join our growth team as a User Acquisition Specialist. This role requires a unique blend of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

  Responsibilities:

  • Plan, launch, and optimize user acquisition campaigns across multiple ad platforms, including Meta, Google Ads, TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).
  • Implement structured A/B tests for campaigns, audiences, and creatives to drive optimal results.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer) to inform data-driven decision making.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

  Requirements:

  • 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of user acquisition KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

  What We Offer:

  This is an excellent opportunity for a motivated and experienced User Acquisition Specialist to join our growth team and make a meaningful impact on our business.

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