Leadership Position

5 days ago

Rajahmundry, Andhra Pradesh, India beBeeCategory Full time ₹ 80,00,000 - ₹ 1,60,00,000
Category Leader Opportunity

As a seasoned Category Manager, we invite you to drive sales and profitability across our fresh produce portfolio. You will be responsible for developing growth plans, tracking market trends, and defining assortment strategies for vegetables and fruits.

Key responsibilities include:

Category Strategy & Planning:
  • Develop comprehensive growth plans for vegetables (onions, garlic, potatoes, tomatoes) and fruits (apples, oranges).
  • Monitor mandi price trends, international trade flows, and customer demand patterns.
  • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
Sales & Business Development:
  • Drive sales of assigned categories across various channels (e-commerce, quick commerce, modern retail, institutional buyers).
  • Build strong customer relationships and close deals to achieve revenue and margin targets.
  • Recruit, train, and manage a sales team to scale with category volumes.
Sourcing & Supplier Development:
  • Establish strong supplier networks across regions:
  • Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
  • Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage (e.g., imported apples, citrus).
Operations & Supply Chain:
  • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
  • Ensure freshness and availability across the portfolio.
Financial & Performance Management:
  • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
  • Generate regular performance dashboards highlighting risks and opportunities.
Requirements
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) is an advantage.

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