Senior Marketing Professional

11 hours ago

Aurangabad, Maharashtra, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Marketing Campaign Manager Job

About the Role

We seek a seasoned marketing professional to spearhead our campaign strategy, manage social media presence, and craft compelling content that resonates with our audience. This senior role requires you to shape the brand voice, drive engagement, and deliver measurable business outcomes.

Key Responsibilities:

  • Content Strategy and Team Leadership
    • Develop and oversee content requirements across channels – push notifications, emailers, banners, landing pages, SMS, RCS, WhatsApp, social media, video scripts, and broadcasts.
    • Lead a team of copywriters, social media managers, and campaign executives in writing, editing, and proof-reading to ensure timely delivery and high-quality communication.
    • Drive continuous improvement in click-through rates (CTRs), engagement, and conversions through data-driven communication strategies.
    • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
  • Stakeholder Management
    • Act as the primary liaison with internal stakeholders to ensure timely execution of promotions.
    • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
    • Ensure all paid promotions and restaurant deliverables are executed without delays.
    • Align content and promotional strategies with alliance commitments and partner expectations.
  • Social Media Presence and Community Building
    • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
    • Drive followership growth, engagement metrics, and return on investment (ROI) from community building in line with company objectives.
    • Implement innovative campaigns to enhance brand visibility and recall.
  • Team Development and Leadership
    • Build, mentor, and scale a team of professionals.
    • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
    • Foster a data-driven and creative-first culture within the team.

Requirements

  • 5–7 years of experience in campaign management, social media leadership, and professional copywriting (agency or brand side).
  • Strong portfolio of high-impact campaigns, social media growth, and compelling copy.
  • Hands-on experience with marketing and social media tools.
  • Analytical yet creative mindset—able to turn insights into compelling campaigns.
  • Excellent communication, leadership, and project management skills.

Nice-to-Haves

  • Exposure to performance marketing, growth marketing, or employer branding.
  • Knowledge of SEO-driven content strategy.
  • Ability to create innovative campaigns that go beyond the ordinary.

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