Rural Growth Specialist

19 hours ago

Amrāvati, Maharashtra, India beBeeRural Full time ₹ 12,00,000 - ₹ 18,00,000
Rural Growth Strategist

About the Role:

This role involves leveraging data-driven insights to craft a growth engine that fuels expansion into rural markets.

Responsibilities:

  • Create and implement a rural-first growth strategy, driving adoption across farmers, labour contractors, and buyers.
  • Analyse funnel, CAC, and cohort performance using GA4, Looker, or Amplitude to inform strategic decisions.
  • Develop an experimentation engine: A/B test vernacular WhatsApp flows, landing pages, and offers to optimise results.
  • Implement attribution and tracking systems across CRM, UTMs, and campaign tagging to measure impact.
  • Design and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers to drive engagement.
  • Own lifecycle journeys: onboarding, engagement, retention, and win-back to ensure customer loyalty.
  • Automate personalised flows via CRM tools, Meta BSPs, and WhatsApp integrations to enhance user experience.
  • Benchmark vernacular retargeting and audience segmentation strategies to stay ahead of the competition.
  • Create activation playbooks for mandis, SHG meetings, farmer days, and village events to amplify reach.
  • Launch referral and ambassador programs for farmers and mukkadams to foster community involvement.
  • Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust to build brand reputation.
  • Design physical kits and grassroots activations to reinforce brand credibility and establish thought leadership.
  • Build and maintain a messaging library for different regions, crops, and user cohorts to streamline communication.
  • Create farmer-facing videos, WhatsApp campaigns, brochures, and case studies to showcase success stories.
  • Work with agronomy experts to translate technical PoPs into actionable narratives to support decision-making.
  • Enable field officers with content packs in local languages to empower them with essential knowledge.
  • Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings to improve search rankings.
  • Build content engines (articles, videos, reels) that pull in inbound demand for advisory and marketplace services to drive revenue growth.
  • Lead a distributed team of vernacular writers, translators, and editors to produce high-quality content that resonates with target audiences.

Qualifications:

  • 3–6 years of experience in growth, lifecycle, or rural brand marketing.
  • Proven track record of launching or scaling products in agri, FMCG, or rural India (Tier 2–4 markets).

Required Skills:

  • Hands-on experience with Meta Ads, GA4, Hubspot/Zoho, Glide, Retool, and WhatsApp CRMs.
  • Strong background in A/B testing, WhatsApp automation, and funnel optimisation.
  • Deep understanding of rural audiences—their trust triggers, aspirations, and adoption barriers.
  • Fluent in Marathi and Hindi; comfort working across rural and urban contexts.

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