Off-Campus Marketing Manager

10 hours ago

Palakkad, Kerala, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Role Overview:

We are seeking a dynamic and proactive professional to spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions.

This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, RWA activations, interschool competitions, and community events. The ideal candidate will bring a blend of strategic thinking, operational excellence, and relationship-building skills.

Key Responsibilities:

  • Create comprehensive annual offline marketing plans aligned with admission targets and brand positioning.
  • Identify key offline channels, locations, and event formats to maximize reach within target demographics.
  • Develop quarterly and monthly activation calendars, timelines, and budgets.

Event Management & Execution:

  • Lead planning, promotion, and execution of events like open houses, school orientations, RWA activations, community outreach programs, interschool competitions, workshops, and fairs.
  • Ensure seamless coordination across internal teams and event stakeholders.

Cross-Functional Collaboration:

  • Collaborate closely with admissions team to ensure footfall translates into inquiries and conversions.
  • Work with creative/content teams to produce effective offline marketing materials.
  • Align offline efforts with digital marketing campaigns.

Performance Monitoring & Reporting:

  • Track ROI on events and offline channels, measuring metrics like footfall, lead generation, conversion rates, and brand visibility.
  • Provide regular reports with insights and recommendations for optimization.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Event Management, Communications, or related field; MBA preferred.
  • 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing offline campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

  • Strong local network and knowledge of RWA and school ecosystems.
  • Passion for education, community engagement, and brand storytelling.
  • Ability to work independently and manage multiple projects simultaneously.

Skills:

  • Strategic thinking
  • Operational excellence
  • Relationship building
  • Project management
  • Communication
  • Interpersonal skills

Off-Campus Activities:

The role involves organizing activities such as open houses, school orientations, and community outreach programs to increase student admissions and create a positive image of the institution.

We seek a highly motivated individual who can effectively manage and execute these activities.

The selected candidate will have a bachelor’s degree in Marketing, Event Management, Communications, or a related field.

A minimum of 4–7 years of experience in offline marketing, preferably in education, events, or community engagement is required.

The successful candidate will have excellent leadership, organizational, negotiation, and project management skills.

The ability to communicate effectively and work well with others is also essential.

Prior experience in managing off-campus activities is an added advantage.

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