Chief Brand Development Officer

3 days ago

Belgaum, Karnataka, India beBeeBrandManagement Full time ₹ 20,00,000 - ₹ 25,00,000

Job Description:

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The institution seeks an experienced professional to lead the development and implementation of its brand strategy. As the Head of Branding & PR, you will be responsible for building, strengthening, and positioning the institution's brand across various stakeholders.

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Key Responsibilities:

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  2. Brand Strategy & Management">
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  • Develop a comprehensive branding strategy aligned with institutional goals and objectives.

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    Ensure consistency of brand identity across all channels, including digital platforms, print materials, and events.

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    Broaden brand recall and equity within the education sector.

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  • Foster strong relationships with media outlets, influencers, and industry associations.

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    Create engaging content, such as press releases, articles, and speeches, to promote leadership messaging.

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    Manage media coverage, crisis communication, and reputation management.

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  • Drive brand presence on social media platforms, including Twitter, Instagram, and others.

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    Oversee content strategy, storytelling, and digital campaigns to enhance engagement and visibility.

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    Leverage analytics to inform data-driven decision making.

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  • Organize branding events, education fairs, conferences, and community outreach initiatives.

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    Ensure institutional visibility at national and international forums.

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  • Manage internal communications and alumni engagement to foster a positive brand image.

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    Collaborate with academic, research, and admissions teams to ensure brand alignment.

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Requirements:

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  • Strategic Thinking: Ability to develop and implement comprehensive branding strategies.

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    Communication Skills: Excellent written and verbal communication skills to engage various stakeholders.

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    Collaboration: Strong ability to work collaboratively with cross-functional teams.

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  • Marketing Experience: Proven experience in marketing, branding, or public relations.

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    Digital Literacy: Familiarity with social media platforms and digital marketing tools.

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    Analytical Skills: Ability to analyze data and make informed decisions.

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