
Chief Brand Builder
4 days ago
About the Role:
This position is focused on driving brand development initiatives across various product areas within a portfolio.
Key Responsibilities:
- Market Insight and Understanding: Familiarize yourself with target audience demographics, their pain points, competitive landscape, etc.
- New Product Development (NPD): Assist in creating marketing content across multiple touchpoints like product display pages, e-commerce platforms, CRM interactions, marketplaces, etc.
- Content Creation and Management: Oversee consumer-facing channels - social media, performance marketing, influencer partnerships, brand campaigns, etc.
- Data Analysis and Insights: Drive metrics and learning for various marketing efforts.
- Stakeholder Collaboration: Work closely with relevant stakeholders across marketing teams, cross-functional teams, and external partners/agencies/vendors.
- Offline Market Intelligence: Conduct market visits to track offline business performance indicators such as distribution, store formats, revenue, visibility, and planogramming.
- Additional Responsibilities: Support portfolio management, sales support, customer service, etc. to drive product/therapy success.
Requirements:
- Bachelor's degree in Communication, Business Administration, or related field.
- Mandatory experience in handling business in Offline channels.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
- Highly motivated and self-driven team player.
- Able to manage multiple projects simultaneously.
- Passionate about building a consumer brand.
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