
Marketing Growth Strategist
3 days ago
The role of a Senior Growth Marketer involves driving business growth through strategic marketing efforts. This includes developing and executing campaigns that enhance brand visibility, engage customers, and ultimately drive sales.
Key Responsibilities:
- Designing and executing experiments across the entire customer lifecycle to optimize conversion rates and retention.
- Leading paid marketing campaigns with a focus on return on investment (ROI) and cost per acquisition (CPA): lifetime value (LTV) ratios.
- Creating high-converting copy for landing pages, messaging, and in-app experiences that resonate with users.
- Collaborating with cross-functional teams to align go-to-market strategies, messaging, and conversion tactics.
- Utilizing AI tools to automate campaign execution, personalize communication, and scale creative production.
- Analyzing funnel and cohort data to identify areas for improvement, running A/B tests, and optimizing performance.
- Developing user insights through qualitative feedback, user research, and market analysis.
Requirements:
- A proactive individual with a bias towards action, able to move from insight to plan to execution without requiring extensive hand-holding.
- Experience working in growth or product marketing roles at high-velocity B2C startups, with a deep understanding of funnels and customer obsession.
- Strong writing skills, capable of producing clear, persuasive copy that resonates with users.
- A thorough understanding of customers, particularly those in emerging markets such as India's Tier 1-3 landscape.
- Familiarity with AI tools and their application in growth marketing playbooks.
- An ability to thrive in ambiguity, enjoy problem-solving, and think creatively like a mini-founder.
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