Expert Digital Marketing Specialist

4 days ago

Alwar, Rajasthan, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Unlock Your Potential as a Digital Marketing Expert

This role offers a unique opportunity to join our team as a Digital Marketing Specialist. You will be responsible for managing and optimizing paid advertising campaigns across various platforms, including Google Ads and Meta Ads Manager. With your expertise in search engine marketing (SEM), you will help us drive high-quality leads and conversions.

  • Campaign Management: Plan, execute, and optimize paid advertising campaigns to achieve business goals.
  • Performance Analysis: Monitor key metrics such as CTR, CPA, ROAS, and conversion rates to inform data-driven decisions.
  • Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance and user behavior.
  • Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads and create segmented audience lists based on user behavior and funnel position.
  • Local SEO & Competitor Research: Enhance local visibility by optimizing Google My Business listings and tracking their performance, while conducting competitor analysis to identify market trends and keyword opportunities.
  • Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals, providing feedback to improve lead generation forms and landing pages.
  • Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.

We are looking for a skilled professional with:

  • 2+ years experience in Paid campaigns
  • Proven experience developing and implementing remarketing strategies across Meta Ads and Google Ads
  • Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position
  • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users
  • Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights

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